Marketing International Business Essay Example | Topics and Well Written Essays - 1000 words

Marketing International Business - Essay Exampleoften by means of relaxed postures with precision of a point which plays an important role in showing that the parties are familiar to what the topic is (A, 2003, 1017). Statuses in power for interacting persons are also lively in dealings as the country exhibits high levels of hierarchy. This therefore justifies the need for any investor intending to advance operations within any area to be rise up conversed with the cultural dimensions at play within the market. This paper therefore takes a critical analysis of the cultural aspects at play with the Vietnamese people along the lines of individualism and collectivism, masculinity and femininity, power distance, and uncertainty avoidance (Blodgett, Bakir & Rose, 2008, 339-349 Migliore, 2011, 38-54).Societies across the globe hold unalike perceptions on individual equality and how power would be equally or unequally distributed among the people. The Vietnam people score relatively hi gher in acknowledging that there are variations in power proximity between the less goodish low class persons and the powerful high class citizens. According to Hofstedes ranking, the Vietnamese natives score 70% in accepting that people hold different positions and that everyone has a distinct position within the society which may require no justification at all. There is also a lot in centralization within the country, a fact that explains the high managerial power that the seniors hold over the subordinates (Berrell, Wright & Tran, 1999, 578-582). The subordinates therefore have to wait for orders on what to do from their bosses indeed they portray low levels of self drive. This has an adverse effect on the leadershiphip problems as the structure fails to acknowledge any role that the subordinates would play in correcting the leaders whenever on the wrong (Clinton, 1998, 180-183 Hoang, 2008,1-26). This implies that the UK based organization must appreciate that while working w ith Vietnam people, well-structured systems of power