Cigarette companies targeting people Research Paper

Cigarette companies targeting people - Research Paper Example Cigarette manufacturers are more interested in safeguarding their business interests rather than the interests of the people or the country. It should be noted that government is getting huge money as taxes given by the cigarette manufacturers and therefore it is impossible for the government to completely ban this activity. Cigarette manufacturers know this fact very well and they are finding new ways to spread smoking. This paper analyses how cigarette companies are targeting their customers. Tobacco company research confirmed the association between tobacco use and alcohol use. Cigarette manufacturers explored promotional strategies linking cigarettes and alcohol, such as jointly sponsoring special events with alcohol companies to lower the cost of sponsorships, increase consumer appeal, reinforce brand identity, and generate increased cigarette sales. They also pursued promotions that tied cigarette sales to alcohol purchases, and cigarette promotional events frequently featured alcohol discounts or encouraged alcohol use. Tobacco companies numerous marketing strategies linking cigarettes with alcohol may have reinforced the use of both substances. Because using tobacco and alcohol together makes it harder to quit smoking (Jiang & Ling, 2011, p.1942). The nexus between liquor manufacturers and cigarette companies is well documented by many studies. It should be noted that many people have the habit of smoking at the time of drinking alcohol. In fact smoking, while drinking, is an essential activity to get the maximum pleasure out of drinking. Tobacco manufacturers know this fact very well and they are offering cigarettes for every purchase of liquor bottles. Thus both liquor manufacturers and cigarette manufacturers are reaping profits. It should be noted that the combined effect of alcohol and cigarette smoke create addiction so that the smokers or the

Based on your ideas on Nilsen and Tannen, discuss how language Essay

Based on your ideas on Nilsen and Tannen, discuss how language reflects patriarchy (Patriarchy) - Essay Example Besides, she manages to show that even when filling forms, women tell stories about themselves because most forms offer four titles to choose from and they include â€Å"Mr.†, â€Å"Mrs† or â€Å"Miss† and â€Å"Dr†. In her work, â€Å"Mr.† â€Å"carries no meaning other than that the respondent is male† (Tennen395); however, when women accept â€Å"Mrs.† or â€Å"Miss† it shows that they have been married and that they have conservative forms of address. Women using the label â€Å"Ms.† decline to reveal if they are married while men using the title â€Å"Mr.† decline nothing considering that nothing was asked; hence, women using â€Å"Ms.† tend to be seen â€Å"as either liberated or rebellious depending on the observer’s attitudes† (Tennen395). Tennen shows that married women surnames are marked and that if a married woman accepts her husband’s name, she acknowledges to the world that , â€Å"she is married and has traditional values† (Tennen396). ... From her dictionary cards, Nielsen shows that â€Å"feminine words have acquired sexual connotations while the masculine word retains serious business like aura† (Nielsen). For instance, she manages to show that while a callboy is an individual who calls actors when time comes for them to go to stage, a call girl is considered a prostitute. In her study, Nielsen found about 200 pairs of words that accepted both masculine and feminine forms and in nearly all of the pairs, masculine form was considered the base where a feminine suffix was added. The masculine form is basis on which compounds are made apart from one semantic area where masculine word is not the basis and the areas deals with sex, marriage and motherhood. Nielsen shows that when someone refers to a virgin, the listener probably considers a female unless the speaker specifies a masculine pronoun, which is the same case with the term prostitute. Moreover, Nielsen shows that the grammar used in writing or even talkin g about weddings show the expectation of men playing an active role when men wed women while the women become brides of men. Nevertheless, titles offered to royalty indicate that males can be at loss because of the assumption that they predominantly play a powerful role; for instance, when a female has the royal title, then the man she marries does not automatically acquire a matching title. From Nielsen’s article, it is clear that connotations between encouraging male and pessimistic female connotations can be established from various pairs of words that differ denotatively in the area of sex. For instance, patron and matron have varying degrees of esteem that womenfolk attempt to use the