The effects of social media on online shopping with especial reference Research Proposal - 1

The effects of social media on online shopping with especial reference to consumers buying behaviour and demand patterns - Research Proposal Example The elements on how social media inspires behavior pattern of the consumer in development and models varies. This proposal’s primary purpose is to examine factors that affect social sites in influencing the behavior of the consumer. It also examines what category of social media operators does have a positive view concerning advertisement done on public networking sites (Arora 2014). A Public networking service is a wired service that is termed as an explanation for the concern of practice, increasing the number of social and business contacts by way of creating connections with individuals. Social networking as a way of marketing has brought about new ways of sharing information and also communicating. Social media and networking sites have improved in terms of popularity, at a worldwide level in present times. According to statistics, Social sites like Facebook have millions of active users from its commencement in the year 2004. Other sites that are used for marketing online are LinkedIn, Twitter, among others. This, therefore, explains the concept that two people from different continents can communicate easily through social media and transact business. Social networking is founded on six-degree notions that describe how it establishes connected internet groups, thus, enabling individuals to create contacts that would be of noble use to them. These concepts start from joining one social site and inviting those people you are familiar with also to join. After, inviting people you know, the chain moves down to those people you know to invite also people they know. This procedure repeats itself, thus creating a wider connection, and any person can communicate with to anyone that has a link with any of the individuals (Abidi 2012) In marketing, social media is a tool of communication that is used in today’s world in marketing of services and services by organizations to consumers