The Sustainability of Extreme Sports as Businesses in Todays Society Research Paper

The Sustainability of Extreme Sports as Businesses in Todays Society - Research Paper Example For the extreme sports, there are no specific market boundaries and hence the market segment for these sports cannot be measured. It has been assumed that the market segment for extreme sports holds approximately 5 percent of the market for adventure trips (â€Å"Extreme Sports† 34). In the present times, extreme sports have a significant role to play in business and the sportspersons are being utilized for the purpose of marketing of different products. Extreme sports in marketing are more common among the youth. Considering the leisure market in the United States and other countries across the world, the use of extreme sports in businesses has been found to be increasing particularly targeting the youth who are the usual viewers of sports and sports-related programs on television. However although there are regular viewers of the extreme sports and hence products can be well marketed with the use of such sports, yet the sustainability of the extreme sports in businesses cann ot be realized. It has been observed that the viewers of such extreme sports are in most cases fickle minded that make them suspect the conventional methods of marketing and they are also more concerned about their status. All these factors make it difficult for the marketers creating challenges for their successful marketing approaches (Summers, Morgan and Summers 30). Aim and Objectives of the Research: Aim: The aim of the research is to focus on the use of extreme sports in businesses trying to determine the sustainability of the extreme sports in business in the near future. Objectives: Considering the above aim of the study, the following objectives have been decided: To understand the use of extreme sports for the purpose of businesses. To learn about the implications of the use of extreme sports in marketing on the prospective or targeted consumers. To determine the sustainability of the use of extreme sports in businesses in the near future. Literature Review: The concept of extreme sports has become highly significant and popular in the recent times with more and more individuals trying to take part in sports that are highly risky. These include the risky activities undertaken by the body in order to perform sports (Estivalet and Brisson 552). As Heggie and Caine (2) mentioned in their studies, the extreme sports have become a very important part of the lives of the Americans in particular who consider these sports as an option for recreation and athletics. Different sports that are included in the definition of extreme sports are motorcycle racing, rock climbing, and base jumping (Heggie and Caine 2). The popularity of extreme sports has increased in the recent times with new clubs and associations being developed. Television programs, magazines, and pages on the web are also been developed considering the growing attractiveness of extreme sports (Estivalet and Brisson 552). One of the most important reasons owing to which people are more attracted t owards extreme sports is that the participants do not have to follow the strict rules and regulations that are otherwise associated with other sports in general. However, in the present times, commercialization and standardization of extreme sports have also been considered proving it to be inopportune for such participants (Madigan and Delaney 47).  Ã‚